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Advert Analysis

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PRINT ADVERT 1. CHUPA CHUPS  The advertisers tried to create be and awareness by emphasising on the fact that it is sugar free. This is not a new product but this is a modified version of a product that was already out.  I am unaware and unable to find out information about competitors of Chupa Chups. I am unaware of Chupa Chups re-branding but with the release of the sugar free sweets it its the chance to base their brand around being more healthy. Chupa Chups has ads on YouTube which receive comments and they have social media pages and this is a great way to receive feedback from their audience 2. Audio-Visual  The "Taste the Rainbow ” campaign, Skittles “I love the dialog in Skittles’ ads. It’s a little awkward, sometimes even aggressive, but it’s the perfect balance of strangeness and sarcasm. When you watch their ads, you feel many different emotions at once. It really grabs your attention.” Skitt...
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M2 Legal and Ethical issues

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LO1. 1.1 Analysis of Digital Media Portfolios / Personal Media Profiles

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DIGITAL MEDIA PORTFOLIOS  What is a digital media portfolio? A portfolio is a platform or website that showcases your work explaining why you did it and where your ideas come from. The main purpose of a portfolio is to present a body of projects to display so people can learn abou your work in an organised space. Why do I need a personal media profile? A personal media profile will be important as hiring companies will be searching for your name prior to meetings. This highers your chances of earning opportunities to represent various multimedia companies. This also allows people that are searching for you to know how you make your media projects unique to you and what differentiates you from the others. Not having a personal media profile could come off and be portrayed as if you have something to hide. The profile is also a huge factor when it comes to building a personal or professional brand. Examples of Digital Media Portfolios that I am interested in: Studio Feixen: This is m...
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