Posts
George Clooney
https://www.youtube.com/watch?v=cAodY4bmvKw George Clooney Nespresso ad featuring Danny DeVito the target audience of this type of advert would be ranging from 28+ year old people and would be more appealing to women as they see George Clooney as a more charismatic character
Approaches to Advertising
CELEBRITY ENDORSEMENTS Messi in a Lays Advert h ttps://www.youtube.com/watch?v=uXZ9Ofou2Lc Messi and Kobe Bryant advertising Turkish airways https://www.youtube.com/watch?v=sQLG37rM5hw Lebron James representing the just do it slogan https://youtu.be/nIlmUjXnIbw Dwayne Johnson advertising the Superbowl https://www.youtube.com/watch?v=OOPyG0j6JOA SHOCK ADVERTISING Cigarette packets
Advert Analysis
PRINT ADVERT 1. CHUPA CHUPS The advertisers tried to create be and awareness by emphasising on the fact that it is sugar free. This is not a new product but this is a modified version of a product that was already out. I am unaware and unable to find out information about competitors of Chupa Chups. I am unaware of Chupa Chups re-branding but with the release of the sugar free sweets it its the chance to base their brand around being more healthy. Chupa Chups has ads on YouTube which receive comments and they have social media pages and this is a great way to receive feedback from their audience 2. Audio-Visual The "Taste the Rainbow ” campaign, Skittles “I love the dialog in Skittles’ ads. It’s a little awkward, sometimes even aggressive, but it’s the perfect balance of strangeness and sarcasm. When you watch their ads, you feel many different emotions at once. It really grabs your attention.” Skittles adverts are emphasising on the colo