This billboard anticipates the signing and promotes a soccer player that is new to a team. This billboard promotes a new hip hop album released by an artist which could atract new fans to listen to them. This promotes a football player by advertising him on the cover and could draw audiences to this player through curiosity and wondering who he is which will help him gain more fans and engagement. this is a witty comment used to advertise glasses and which can also draw attention in an almost sexual manner. This poster uses word play to promote and witty content cold draw attention to new audiences.